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The internet has
created a huge marketplace for all kinds of
products, especially for artwork. Before you get
suckered into creating an expensive website with a
gallery that will be lost in cyberspace, keep the
following in mind:
People will not
be beating their way to your website. Literally
billions of web pages exist on the internet at the
time of this writing. Do a search on Google for your type of
artwork and I can guarantee that several million
pages will come up. Unless you plan on spending a
fortune on advertising your site, you will be lost
in cyberspace; so, how do we make the best use of
the internet? |
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Think of the
internet as a communication tool
between you and your customers. I utilize the
internet to drive my offline customers, in other
words, people that I meet at art shows, galleries,
referrals, to a place online where they can see more
of my artwork in the comfort of their own home.
Remember someone is viewing my website because they
all ready have been exposed to my artwork and my
website. Now once at my website, they can order
directly online, in the comfort of their own home!
I also recommend that you cross market with other
artists that work in the same genre as you. For
example, if you specialize in landscapes oils try to
connect with an artist that does landscape
photography. In this way, you, the other artist and
the customer all benefit.
In this strategy, you would connect with another
artist and share your databases with one another.
Again, you both own customer databases of customers
that are interested in the same genre of artwork.
Create email campaigns and offline advertising to
include these new potential customers. By doing so,
you will effectively broaden your exposure to a
captive audience.
Definitively the one strategy that allows me
to get the most out of the internet experience is
called “the name squeeze.” Design your website so
those that do visit want to leave their name and
email address. Why would someone want to leave you
their information? They will type their name and
email address into the box provided in order to
receive the wonderful free gift that you offer! I
recommend that you create something to give away;
something small and easy to ship, and obviously
something indicative of your art.
Once you own their information, you will be on your
way to building a list of thousands of potential
customers. Remember each of them raised their hands
and said “I am interested in what you create!”
Imagine, now when you create a piece of artwork you
merely broadcast an announcement to your list, and
get them excited about your new release!
This secret will help you sell everything that you
create. For other secret techniques and tips on how
to sell your artwork for maximum profits go to the
excellent
Art Marketing Course
I highly recommend it!
Steve Popkin, a veteran glass artist, makes it easy
for artists to become successful. Learn the secrets
most artists and craftsmen will never know about
selling artwork in his complimentary e-course just
visit
Art Marketing Course
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